The byline for this recipe was updated on 5/6/2021. Jessica Koslow started making jam in Los Angeles and soon developed such a huge following that she had to expand her business; thus, Sqirl was born. This recipe is just one of the showcases for jam you'll find there.

Ingredients

• four 1 1/2-inch-thick slices of brioche
• 1/4 cup strawberry jam, plus more for serving
• 3 large eggs
• 1/4 cup heavy cream
• 1 1/2 teaspoons granulated sugar
• fleur de sel
• 4 tablespoons unsalted butter
• confectioners’ sugar
• crème fraîche, for serving
• 1/2 lemon

Directions

1. Preheat the oven to 350°. Cut a 2-inch pocket in the side of each brioche slice; spoon 1 tablespoon of jam in each one.
2. In a shallow bowl, whisk the eggs with the cream, granulated sugar and 1/2 teaspoon of fleur de sel.
3. In a large skillet, melt 2 tablespoons of the butter. Dip 2 slices of the stuffed brioche in the egg mixture and soak until saturated. Add to the skillet and cook over moderate heat until nicely browned on both sides, about 2 minutes. Transfer the French toast to a baking sheet. Repeat with the remaining butter, brioche and egg mixture.
4. Bake the French toast for about 5 minutes, until cooked through. Transfer to plates and sift confectioners’ sugar evenly on top. Dollop crème fraîche and strawberry jam on the French toast. Squeeze a little lemon juice over each slice and sprinkle with fleur de sel. Serve right away.